Musings of the compulsively creative

Insights, inspiration, rants and ramblings.

Aug 10/17

Dear Kerri

Dear Kerri: The print quality of our company brochure is embarrassing. I’m not sure if it’s the printer, our files, the paper, or other details I’ve overlooked. What tips can you share about managing the printing ...

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Jul 06/17

Work culture matters

At Traina, exceptional design comes first. And this wouldn’t be possible without our amazingly talented team consistently delivering quality creative and service. But it’s also important to recognize how important culture is. We know that happy ...

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Jun 30/17

The camera you need is already in your pocket.

Every day is filled with countless opportunities to capture awe-inspiring images. It doesn’t matter where you are. You don’t need a model on the other end of your lens or to travel to the ends of ...

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Jun 08/17

Astropad Studio

As a graphic designer who loves to draw, I’ve always wanted the ability to run Adobe Photoshop right on my digital tablet. I’ve always found the idea of sketching into a Photoshop document very fascinating and ...

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May 10/17

Dear Kerri

Dear Kerri: My CEO is a visionary leader, but also a heavily opinionated one. What’s the most effective way to present work to upper management, and at what point should I get them involved?

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May 04/17

Grindstone or die

In the mid 1970’s Southern California was hit with a serious drought that led to hot days, brown grass, dried up water hoses and drained pools. The streets were no longer flooded with kids running through ...

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Apr 28/17

Everything I know about leading a design team, I learned from coaching

I’ve always loved sports. I grew up playing football, basketball, ran track, and played college volleyball. After college, I got into coaching at the high school level and even ran my own club teams for a ...

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Apr 11/17

Our team is growing

Traina recently added a powerful new weapon to its digital arsenal. World class interactive designer, comic book aficionado and heavy metal enthusiast, Leo Rabelo has joined the crew as our Interactive Design Director.

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Apr 04/17

Dear Kerri

Dear Kerri: I just can’t decide. Should I use stock or invest in original photography? Which do you recommend? ... ...

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Mar 16/17

Traina strikes gold (again!) at the 2017 ADDYs

We’re thrilled to announce that it was another winning year for Traina at the San Diego American Advertising Awards. ... ...

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